What is GEO? A practical guide to generative engine optimization
What GEO changes, what it does not, and how to build a baseline that can survive model updates.
Resources
GEO resource center.
Short, practical guides for teams that need to understand AI search visibility before they buy another content package or chase another ranking list.
GEO vs SEO: what changes when search is generated
Where classic SEO still matters, where AI answers change the unit of work, and how to run both without doubling the effort.
AI search visibility metrics that support decisions
Mentions, recommendation positions, source coverage, and the sampling rules that stop a single answer from becoming a false trend.
Editorial standard
No recycled statistics, no invented certainty.
We publish definitions, methods, and explainers that can be checked. When evidence is missing, we say so. When a claim depends on a specific model or market, we name the boundary.
What we write
Operating guides, metric definitions, methodology notes, and comparisons that help a team make a decision.
What we avoid
Guaranteed ranking promises, fabricated customer results, and single-answer screenshots presented as market evidence.
Measure your brand in AI search
Start with a baseline. See the exact answers, sources, and gaps before you change content.