Crawlability and indexation (25%)
robots.txt rules for Googlebot, Baiduspider and AI crawlers; sitemap presence and entry count.
SEO diagnostics
Before asking why AI ignores you, check whether AI can reach you.
Glaruno’s SEO audit reads one page the way a crawler does: what robots.txt allows, whether structured data exists, whether the title and H1 say anything, and whether there are extractable answers. Each defect is tied to the GEO dimension it most likely explains.
Three boundaries
What this audit does, and what it refuses to do.
The scope is narrow on purpose. A wide audit that guesses is worse than a narrow one that holds up.
Diagnoses, does not track
No ranking history curves, no alerts. It answers “what is wrong now”, not “how did the position move last week”.
Only what relates to GEO
No backlink index, no domain age, no competitor traffic estimates. If a check cannot plausibly change how AI answers describe you, it is out of scope.
Only the client’s own domain
Competitors are compared at the SERP level only; we do not crawl competitor sites. Targets pointing at private networks are refused.
Six dimensions
What gets measured.
Free reports cover the first three. Paid plans add internal links, citability, and Core Web Vitals.
Structured data (20%)
JSON-LD presence, entity types such as Organization and FAQPage, and whether the graph actually parses.
Page elements (15%)
Title and description length, single H1, image alt coverage.
Internal link structure (10%)
Internal link count and breadcrumb navigation. Paid.
Content citability (20%)
Whether answers can be quoted directly: definition-style openings, FAQ structure, data density. Paid.
Performance and mobile (10%)
Core Web Vitals and mobile usability. Paid.
How it connects to GEO
SEO is the input. GEO is the outcome.
An SEO score on its own tells you a page is technically fine. It does not tell you what AI assistants say about you. Glaruno reports both and connects them: a blocked crawler explains a near-zero mention rate, missing Organization markup explains a blurred entity.
Questions
Common questions about the audit.
Is a scan safe to run on production?
Yes. It fetches one page plus robots.txt and sitemap.xml, with a normal browser user agent, and never submits forms or triggers indexing.
Why does the score differ from other SEO tools?
Because the checks are a subset chosen for their causal link to AI visibility, not a full technical SEO audit. Fewer checks, each one traceable.
Why is my site refused?
Targets that resolve to private networks, loopback, or cloud metadata addresses are blocked. This protects both the platform and the target.
Do you guarantee better AI visibility after a fix?
No. The audit identifies defects that plausibly suppress visibility; it cannot promise a ranking or a citation.
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